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November 22nd, 2007

Remember Chamatka, Suppandi, Tales of Birbal and Jataka Tales? Apparently, a startup, ACK Media, is acquiring a majority stake in Amar Chitra Katha Pvt. Ltd., the company which publishes the wonderful Amar Chitra Katha comics, besides Tinkle and Double Digest.

While I was growing up, this definitely a big hit – a lot more interesting than the history teacher’s droning, dates and maps, a peek into Indian culture and mythology and a definite pride in being Indian. Where else would you see 10 year old eager to read about Rabindranath Tagore’s life or Amarapali, the court dancer in the ancient kingdom of Vaishali and her conversion to Buddism? Also for a generation that was exposed to mainly British literature, this was a refreshing dose of reality and what with Little Anwar, Tantri the Mantri and of course, “It Happened to Me”, a section where readers could write in. I remember huge comic exchange programs every summer vacation when stacks of comics would be lent and borrowed and actually read! Yes, the content is clinical, too non-controversial and sometimes not factual. But I can definitely attest that they are a wonderful tool to make kids sit down and read, get interested in history and feel a sense of pride in being Indian. How many textbooks or any other book for that matter can claim that distinction?

So go for it ACK Media, rerelease those 200 issues that are not in circulation and reach out to a wider audience. I see many a parent appreciating those Kodak moments of quietness while watching their kids engrossed in reading about India!

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Blogging Business Live, everything about markets! » Proud to be Indian - the comic book way says:

[…] Car Buyer’s Notebook: Auto news and reviews, published by Frank Giovinazzi wrote an interesting post today!.Here’s a quick excerptRemember Chamatka, Suppandi, Tales of Birbal and Jataka Tales? Apparently, a startup, ACK Media, is acquiring a majority stake in Amar Chitra Katha Pvt. Ltd., the company which publishes the wonderful Amar Chitra Katha comics, besides Tinkle and Double Digest. While I was growing up, this definitely a big hit – a lot more […] [IMG] [IMG] […]

Anand says:

You reminded me of my childhood days when in the summer vacation I used team up with other children to run a home-based library to lend books from our Tinkle collection.

gauravjain says:

they were great while growing up but i think they do a great deal to perpetrate the fraud of our cleansed history and one dimensional good, heroic, brave leaders/heroes/gods.

from a business stand point, god knows how many people tried to get the old fogies at ACK to join the bandwagon a long time ago (being in the industry, i know everyone has tried at least once) but i don’t think the management ever got it.

i guess they just needed new blood. now i think the new management too is making a mistake by going into it as a production house itself rather than having the guys in the know do it for them.

but i digress. those were fun informative reads all around.

Bikerdude says:

Well thanks to good old Amar Chitra Katha, my knowledge of Indian mythology and history was waaaay more than that of my parents when they were my age.

Gaurav has a valid point though, about comics not doing justice to grey areas and leaving out the delicate subtleties of meaning in Indian philosophy. Fortunately I’ve been able to pad these grey bits over the years, using the basic structure that ACK provided to me as a child.

I dont know if you had these things called “Bound Comics” Meenakshi. Every house in my neighbourhood had a treasured “Tinkle Bind”, “ACK Bind”. “Tintin Bind” etc, containing bunches of comics carefully bound together. Lent out under promise of 24 hour security and dire consequences to the borrower in lieu of damage!

I remember a neighbour uncle of mine actually sat and cut out comic strips from newspapers for 20 years and made some lovely “Bounds” out of them. We could only read them in his hall with him hovering around anxiously while we did.

We also had a comics cupboard at home, and at any time of the day or night, you’d see a kid or two crawled up halfway inside digging out a comic (or sometimes asleep with a comic in hand), with their little feet sticking out.

manoj says:

Being a big fan of comics I have over the years collected a whole lot of comics including Archies, Phantom, Tarzan Classics, Li’l Abner Classics, Wizard of Id Asterix to name a few. However the other day my nephew happened to leave the asterix collection on the floor and Rocky (my German Shepard) had a blast by tearing it all apart. I went online to purchase a new set of asterix and to my surprise (or call it luck) I got the Tintin collection free of cost for buying the asterix collection on IndiaPlaza.

If any of your dogs chews of your books try this link below to find some real cool deals @

http://www.indiaplaza.in/books/all/ASTERIXTIN/all/the-asterix-and-tintin-collection.htm

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